Veteran Investment Fund Raisers Join Forces
to Form
Independent Sales and Marketing Organization
First American Fund Services Inc.
to serve the fund raising needs of both alternative and traditional
investment fund managers
Decibel Marketing, New York, N.Y.,
Jan. 23, 2003 - Charles Currie, formerly of Asset Management
Services, and Michael Leverone, formerly of Delaware Investment
Advisors, announced today the formation of their company,
First American Fund Services, Inc. First American Fund Services
is a professional fund marketing firm that will provide institutional
fund raising services for investment management firms seeking
to raise assets in the institutional and family office segments.
First American Fund Services offers
a wide range of client benefits for both the manager and the
investor. By enabling direct contact with the end investor,
First American Fund Services creates a critical path to successful
fund raising by targeting public and private pension funds,
endowments, foundations, family offices, insurance companies,
fund of funds and consultants. The combined expertise of Mr.
Currie and Mr. Leverone provides the manager and investor
an in-depth market knowledge, access to over 6000 investor
contacts gathered over more than a decade of active fund marketing,
and insight into alternative strategies and traditional fund
products.
For the fund manager, First American
Fund Services will increase investor awareness of a fund's
capabilities; provide cost effective alternatives to hiring
in-house marketing staff; and ramp-up a firm's asset-gathering
efforts and ability to finalize fund raising. Through a comprehensive
understanding of a manager's unique investment process and
competitive strengths, First American Fund Services translates
a manager's investment insights into a unique selling message
which best positions the manager and the investment product
in the current market environment.
The benefits First American Fund
Services can provide the individual investor include the early
introduction to undiscovered and carefully selected manager
talent; acting as a resource for both traditional and alternative
investments; and offering objective analysis of manager style
and capabilities.
"Our combined investment experience
and industry relationships, backed up by our advanced contact
database, will allow us to quickly identify and access the
appropriate investors for our manager clients", commented
Mr. Currie. Adds Mr. Leverone, "A professional third-party
marketing firm has become the preferred vehicle for raising
assets for small and medium-sized investment managers faced
with the rising cost and liabilities of hiring in-house and
largely unproven sales personnel."
For more information about First
American Fund Services please
contact:
First American Fund Services
Charles Currie
Michael Leverone
111 John St., Suite 2600
New York, NY 10038
Phone: (212) 385-0786
Fax: (212) 385-9483
|